There is no doubt that your hands are going to be full with the clients this Christmas. It is the golden period for your business. Christmas is the golden opportunity as people are frantically searching for a good offer and services at this time of the year. Implement the best gift-ideas and party-style inspiration to retain a large number of customer. Use social media to get the attention of your potential end-customers. To make the most out of it, use the following tips to increase the sales of your salon this Christmas-
Start a Christmas Salon Social Marketing Campaign
To start with the Christmas celebration, start with a social media marketing campaign displaying the Christmas theme. Do the required prep work beforehand so that you can always have some slot for the last minute client bookings. Make your clients happy with your Christmas spirit and additional effort. Schedule your Christmas preps weeks ahead for a successful social media marketing campaign.
Determine your business objectives
If you are not sure about what exactly you are trying to do with your marketing campaign, you will successfully end up wasting hours on your Salon Facebook page, without achieving anything real. So before posting any post, make your agenda clear by deciding what exactly you are aiming for. Make your every post count by making it goal oriented. Make sure whether you want to boost retail sales or increase customer engagement? or boost your official page likes? And post accordingly.
Make a Holiday Marketing Plan
“Failing to plan is the plan to fail”, the saying says a lot. Plan your posts beforehand and ensure a bumper Christmas and New Year to your customers and yourself as well. But keep it simple and don’t get carried away with all the overwhelming plan. Don’t invest too much in the plan rather invest in achieving the real goal. But make sure you know your ultimate goal to the successful execution of the plan.
Understand the expectations of your audience
Now, its time to do some background research. Check out what social content worked best for your salon Facebook page in the past few weeks. Don’t rely on the guess game or luck and expect your audience to like it. Rather, try to understand what exactly are the expectations of your targeted audience and offer them with that content. Acquire the Facebook Insight, it can be the most useful tool for you to reveal the previous posts to gather the most engagement.
Show your Christmas spirit with your Cover Photo
Just like you dress for the Christmas, make sure your audience can see the same spirit on your official salon Facebook page. Update the cover photo with Santa, snowflakes, and other Christmas ornaments. Also, put some of your best Christmas special offers and discounts over the cover photo. Or keep it original by clicking a picture of the decorations of your Salon to lift up the Christmas spirits.
Keeping up the festive spirits can boost up the sales as well so enjoy the Christmas and earn benefits from it as well!